3.6 Multimedia


Multimedia/digital media involves the use and integration of media (for example, text, images and graphic elements, animation, sound and music, and video) to create digital products that are available online or offline.

This topic introduces ITGS students to the technologies that make information accessible through different media and online services. It is important that the ITGS student is aware of the actual uses of multimedia/digital media and, bearing in mind the emphasis on practical work in this topic, has practiced using the tools in order to be able to evaluate their effectiveness in various scenarios.

Multimedia/digital media raises questions about a range of impacts, issues and solutions that the ITGS student must investigate, including copyright, intellectual property, and current practices and policies used to grant permission for use.

Possible scenario

A school would like to create a print yearbook with an online version. The print version would contain only text and photos. The online version would also include audio, video and multimedia files. The yearbook team is also considering burning the website version on to a DVD and including it in the back of the printed version of the yearbook. A number of factors need to be considered in producing the print yearbook, the website and the DVD. These are:
• whether to develop the IT products in school or to use a commercial provider
• whether the necessary IT systems are available to produce a high-quality print yearbook and to create an online yearbook and DVD with audio and video files
• whether the content to be included in all three versions of the yearbook is accessible
• what professional guidelines must be followed in the design of the three products
• what copyright, intellectual property and licensing are required for three versions of the yearbook
• what can be learned from yearbooks produced by other schools in these three formats.

IT concepts to address in this topic

Theoretical concepts
• Design guidelines for creating multimedia/digital media
• Design methods: for example, site map, storyboard

Data collection
• Primary and secondary data
• Multimedia file formats: for example, text formats, audio formats, video formats, presentation formats,vimage/graphics formats
• Policies, copyright, citing sources, Creative Commons, licensing and watermarking
• Digital rights management (DRM)

Product development
• Folder and file management: importance of file and folder naming, appropriate folder structures
• Tutorials: for example, help pages, online manuals

DESCRIBE the techniques used to digitally manipulate images.
DISCUSS the social and ethical impacts of digital manipulations.
EXPLAIN how digital manipulations can be detected.
EXPLAIN how computers store images.
DESCRIBE the factors that affect image quality and file size.
EXPLAIN the need for data compression.
DISTINGUISH lossless and lossy compression.
DESCRIBE the common file formats used for multimedia.
DISTINGUISH bitmap and vector graphics.
Use software to CONSTRUCT appropriately designed and developed multimedia products.

ITGS 3.6 Key Terms

Click on the image below to lead to a StudyStack where you can play fun games relating to all of the Key Terms in the topic of Multimedia!




Information Technology in a Global Society, Stuart Gray. 1st Edition. © 2012 Stuart Gray. ISBN 9781468023619. Pages 116-142.
This book has been developed independently of the International Baccalaureate ® This book was written specifically for the ITGS course, covering technical systems, social impacts and ethical issues, and each area of application.

Digital Planet: Tomorrow’s Technology And You, George and Ben Beekman. 10th Edition. © 2012 Pearson Education. ISBN 9780132091251. Pages 188-232.
This book explains how various technologies work, how they are used to solve problems and extend human capabilities, and how our ever-growing network of digital devices affect our lives, our world, and our future.

Recent Articles

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TOK Discussion Articles

3.6 Key Terms
READ ITGS Chapter 6: Multimedia pages 115-121. Complete TWO of the four DISCUSS scenarios as directed on page 121 handwritten on a piece of notebook paper.

Sign in to Google Drive. Create a new Google SHEET (not Doc)
DEFINE the key language presented on page 140. Save as 3.6 Key Terms Your Last Name. Submit via Edmodo.

READ ITGS Chapter 6: Multimedia pages 122-142.

Tag two recent articles related to the content presented in ITGS pages 122-142 with the 3.6_multimedia_digital_media tag to the HHS ITGS Diigo group.

STUDY Digital Planet pages 188-232. Define all bolded terms on a piece of notebook paper as you are reading and studying the pages.Complete the True/False and Multiple Choice at the end of the chapter.
HHS ITGS Wiki | 3.6 Multimedia

IDENTIFY one example of one of a famous faked photo that was mentioned in the Required Reading. Use an image that was edited for reasons other than just entertainment. DESCRIBE the changes that have been made to the photo using ITGS terminology. EXPLAIN the social impacts and ethical issues caused by the changes made to the photo. (15 marks).Submit via Edmodo (3.6B Fake Photo Template).

Complete the following Photoshop LAYERS tutorials. Save each project to your Photoshop folder in your H: drive.
All graphics can be found here:S:\School Buildings\HHS\Teacher Dropboxes\Pickup\GRZEGORCZYK\Layers Downloads
A free, 30 day trial of Photoshop CC can be set up here (if you need to use Photoshop from home): https://creative.adobe.com/products/photoshop
SurfPlanet pages 10-16. SurfPlanet2 page 37. Portrait, pages 39-40. Flower, pages 62-65. Couple, pages 74-77. Butterfly, page 81.Bond, pages 94-98.Sunglasses, pages 99-102. Dinner, pages 106-111. Journal, pages 132-142. Convert all .psd files to .jpg or .gif format and submit via Edmdoo (3.6C Photoshop, 100 marks).

Marking Scheme:
SurfPlanet: 10/10
SurfPlanet2: 10/10
Portrait: 10/10
Flower: 10/10
Couple: 10/10
Butterfly: 10/10
Bond: 10/10
Sunglasses: 10/10
Dinner: 10/10
Journal: 10/10
Total Marks Possible: 100/100

CONSTRUCT and DESCRIBE a brief FAKE news story. Use a graphics editor to create a fake image which 'proves' the story is true. Use Jing to take screenshots of the image as you edit it step by step, so there is a clear record (story) of the changes that were made throughout its development. When you are finished submit your story and final image to Edmodo as a shared Google Doc named 3.6D Your Last Name.

Project Manager: Likitha
Link to Google Newspaper Templates

Sign in to Google Drive. Make a Copy of your Fake News Story Doc. Edit it so that it only includes your final picture and story. Ensure that there is a newspaper worthy headline ABOVE the picture. Give the doc a short name related to your headline. Change the sharing settings to anyone with the link can edit. Post your link to Edmodo. Under the 3.6H Fake Newspaper Assignment as a comment AND submit the link. The project manager will put together an entire newspaper with everyone's story and share it with the group.

Complete Exercises 6.6 (ITGS page 123), 6.7 (page 123), 6.9 (page 127), and 6.13 (page 140) on a piece of notebook paper. Label each exercise accordingly. For the CALCULATE tasks ensure that you obtain a numerical answer showing the stages of your work. Label the units of your answer and circle it.

Using the presentation guidelines on ITGS pages 138 and 139, create a lesson (use PowerPoint, Prezi, or Google Presenation for visual aids) that ANALYZES one the following 3.6 topics:

Creating Better Presentations-Grace, Austin, and Alex
Bitmap Graphics and Editing Tools -Nicole and Irshad
Vector Graphics and Multimedia File Formats-Hala and Declan
Social, Political, and Scientific Impacts of Multimedia-Nick, Jacob, and Swati
Image Storage and Compression-Firas and Nyla
Digital Audio and Video-Rishi and Kashaf
Intellectual Property-Dakota and Nuha
Desktop Publishing and Word Processing-Veronica and Nitish

Class of 2016
3.6F Presentations
Bitmap Graphics and Editing Tools (Sydney and Jalen)
Social, Political, and Scientific Impacts of Multimedia (Elliot and Kyle)
Image Storage and Compression (Kristen and Wameed)
Vector Graphics and Multimedia File Formats (Liz and Desi)
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Digital Audio and Video (Yousuf and Muhammad)

Intellectual Property (Tyler)
Creating Better Presentations (Katrina and Morgan)

Use ITGS Key Terms. Use multimedia to enhance your presentation. Submit via Edmodo (3.6F, 100 marks). You may work with ONE partner on this presentation. The ultimate goal of your presentation will be to get everyone else to in the class to the Blue or Green Learning Goal / Cup Status. I suggest incorporating a brief game (kahoot!, quizlet, trivia, jeopardy, etc.) and assignment to accompany your presentation. Each team will have a maximum of 20 minutes to teach their topic. Presentations will begin on Monday. The first presentation will be given by the "Creating Better Presentations" team.

Your lesson should include:
  • Appropriate presentation length
  • Using slides with appropriate, effective images
  • Using a small selection of fonts
  • Using a small selection of slide transitions
  • A consistent approach to design (color, transitions, fonts, and other elements)
  • Appropriate amounts of text on slides
  • Appropriate use of colors / clearly visible text
  • No errors in spelling or grammar

Presenter's skills should include:
  • Speaking clearly with confidence
  • Limited use of notes for prompting (not reading)
  • Facing the audience
  • Not reading slides to the audience
  • Non-speaking group members are not a distraction
  • Good coordinated team work

Presentations will be assessed with the ITGS Presentation Rubric and will begin Monday during class.

3.6 Key Terms Multiple Choice Test. Click here to access the ITGS 3.6 Key Terms Practice Test.

3.6 Paper 1 Style Assessment (100 marks).

How to prepare for Paper 1 Style Assessment
  • Study all content covered in the books, learning activities, and especially-key terms. Review PPI and DPI, Copyright, Digital Audio and Video, Compression, File Formats, and Virtual Actors.
  • Read details about Paper 1 in ITGS Guide pages 46-52 (see parts relevant to Paper 1).

Tips for 3.6 (Paper 1 Style) Assessment
  • Read each scenario and be sure to answer the question while using command terms.
  • Use a formal style of writing with good spelling and grammar. Bullet points do not have depth and paragraph/sentence style is better. Avoid symbols and words such as:
    • --> (used in math meaning if...then), do not use in writing
    • etc. (worth no marks)
    • & (write out 'and')
    • Avoid SMS-speak ('u' instead of 'you' and other instances)
    • misspelling words that appear in the question or misspelling ITGS words
    • phrases such as 'it is obvious' contributes nothing to the argument
  • Look for the Triangle in the scenario. Underline Command Terms and bold Key Terms.
  • Organize responses before writing. Include ITGS terminology (Key Terms) and provide specific examples with description and explanations as required by the Command Term.